Questionnaire - Frassati Designs

Quesetionnaire

First & Last Name*

Organization Name

Organization Website

What is your brand’s mission statement? (if you have one)

What service(s) or product(s) does your brand provide?

Why was your company started and what was the motivation?*

What are the long-term goals of the company? Where do you see your company in 5 years? 10 years? 30 years time?*

If you are filling this out on behalf of a business, who are your competitors?

What are your brand values?*

If you are filling this out on behalf of a business, who are your competitors?

Who is your primary target audience?*

If there is a secondary audience, who are they?

What is your target audience’s age group?*

Are they mainly male or female?*

What is it about your brand that attracts your target audience?*

How do they usually find you?

What do you like and dislike about your current logo? (if you have one)

What do you want the new identity to accomplish?*

Do you have a tagline or slogan that goes along with your logo?*

Are you looking for an icon or a stylised typeface as your logo?*

What three words would you like your target audience to think of when they look at your new identity?*

Which of these words is a better fit for your brand? High-End or Cost-Effective?*

Which 3 brands do you love and why?

What are your colour preferences?*

What are your typography preferences?*

In your opinion, what defines a successful logo?*

Are there any brand’s logos you particularly dislike and why?*

Is there anything else you feel we haven't covered that would be beneficial to the design process? If so, please add in here!

brand
identity

web
Design

graphic
design

brand
identity

web
Design

graphic
design

Quesetionnaire

brandidentity

webDesign

graphicdesign

brandidentity

webDesign

graphicdesign

Quesetionnaire

brand
identity

web
Design

graphic
design

brand
identity

web
Design

graphic
design