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Brand Identity
Questionnaire
List out between 1 and 5 values that you want your company to embody
How do you differ from your competitors?
Do you have particular colors that you would like included in your brand?
What are some design styles that you love?
How would you describe the mission statement?
What type of tone do you convey with the content that you produce?
In your current digital marketing efforts, who has been your key demographic?
Do you have a budget for this Project?
How would you like your brand voice to sound?
Bold
Calm
Cheerful
Compassionate
Confident
Creative
Decisive
Friendly
Funny
Helpful
Joyful
Kind
Logical
Optimistic
Outgoing
Passionate
Playful
Thoughtful
Warm
Witty
How would you like your organization be perceived?
Affordable
Authoritative
Classic
Contemporary
Cutting-edge
Elegant
Expensive
Luxurious
Modern
Powerful
Precise
Reliable
Sophisticated
Trustworthy
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